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The Postcard Project

Some come back
as letters.

A long, slow, deliberately analogue thing. He photographs strangers. He prints the photos. He posts them home, by hand, from whichever post office happens to be open. 2,400+ have gone out. A few hundred have written back.

Hi Ananya — found your
photo on the road.

Thank you for letting me
steal a moment.

— A.

ANANYA · BHUBANESWAR · ODISHA
POSTED FROM ALLEPPEY · KERALA
India
10₹
POST
ALLEPPEY
KERALA
2025
How it started

A small thank-you
that didn’t stop.

It began in 2017. A fisherman in Kollam asked Ashik to send him a copy of the photo he’d just taken. Ashik printed it, put it in an envelope, mailed it. The man framed it and put it in his living room.

One thank-you became a habit. The habit became the work. Today, every shoot ends the same way: Ashik writes the names down in a small black book, the prints go out from the next post office he can find, and the letters sometimes come back.

For the shepherds in the high pastures of Pir Panjal. The kids in the apple-blossom orchards in Kashmir. The Khasi grandmother whose face he photographed on a misty bridge in Meghalaya. The chai shop owner in Jaipur. They all got their print.

0+
Postcards posted
0
Lost post offices
0
States walked
A few that have gone out

From his book.

Names changed in some cases, full towns kept where the recipients said yes. Each one made by hand from a real post office, real ink, real envelope.

Hi Ananya — found your photo on the road. Thank you for letting me steal a moment. — A.
India
10₹
POST
ANANYA · BHUBANESWAR · ODISHA
POSTED FROM ALLEPPEY KERALA 2025
Bro — this is for you. The frame is yours. Thank you for letting me run alongside. — A.
India
10₹
POST
VIPIN · ANANDAPALLY · KERALA
POSTED FROM KOZHIKODE 2024
Aunty — sending the photo of you on the path. Hope this finds you well. — A.
India
10₹
POST
MS RIZWANA · PAHALGAM · J&K
POSTED FROM SRINAGAR 2025
Hi! Your father said you were the duck-keeper. Here is the morning. — A.
India
10₹
POST
RAJEEV · THRISSUR · KERALA
POSTED FROM MUNNAR 2024
Friend — for the tea, for the directions, and for the laughter. — A.
India
10₹
POST
TANZEEM · SHESHNAG · J&K
POSTED FROM JAMMU 2025
Sir — your shop in the lane behind Hawa Mahal is in this frame. Thank you. — A.
India
10₹
POST
MR R. SHARMA · JAIPUR · RAJ.
POSTED FROM AMER 2024
Want a postcard?

Some go to friends.
Some go to strangers.

Every quarter, Ashik sends 50 hand-written postcards to people on his newsletter list. Not advertising. Not a newsletter exactly. Just a postcard from the road. If you’d like one in the mail, leave your address.